Marketing Nurture
Sofia, your AI marketing agent, runs personalised nurture sequences, lifecycle campaigns, and re-engagement programmes — so no lead goes cold and no opportunity gets left behind.
4x
Lead-to-opportunity rate
55%
Email open rate
30%
Shorter sales cycle
2x
Referrals generated
The challenge
Most leads never convert — not because they weren’t interested, but because no one nurtured them at the right time with the right message. Sofia fixes that.
Sofia monitors every lead's engagement signals and triggers personalised nurture sequences the moment intent drops — keeping leads warm through education, social proof, and timely nudges until they're ready to talk to sales.
Sofia writes every nurture email using the lead's industry, role, behaviour, and stage in the funnel — not a one-size-fits-all drip. The result is messaging that feels relevant, not automated.
Sofia segments and personalises across thousands of leads simultaneously — adapting messaging by vertical, persona, and intent signal without your team writing a single additional email.
Sofia optimises send times, subject lines, and content based on what each recipient actually opens and clicks — improving engagement rates and protecting your sender reputation over time.
Use cases
Runs tailored multi-touch nurture sequences for every MQL based on their source, industry, and engagement history — moving them through the funnel with the right content at the right moment.
4x lead-to-opportunity
conversion rate vs. generic drip sequences
Guides trial users through key activation milestones with timely, personalised emails that highlight features relevant to their use case — reducing time to first value and improving conversion to paid.
55% email open rate
on trial activation sequences
Sends personalised post-event follow-ups referencing sessions attended, conversations had, and resources relevant to each attendee's interests — turning conference badge scans into pipeline.
3x pipeline from events
compared to generic post-event blasts
Re-engages churned or lapsed customers with personalised sequences that acknowledge the gap, showcase what's changed, and make a compelling case for returning — at exactly the right moment.
30% shorter sales cycle
on re-engaged leads vs. cold outreach
Identifies customers ready for an upgrade based on usage data and engagement signals, then sends personalised upsell sequences that highlight the specific value of the next tier for their situation.
35% upsell conversion
on Sofia-managed expansion campaigns
Times referral requests to moments of peak satisfaction — after a support win, a milestone achieved, or a positive survey response — making it natural for happy customers to spread the word.
2x referrals generated
compared to generic referral programme emails
How it works
Plug in HubSpot, Klaviyo, Marketo, or Mailchimp. Sofia syncs your segments, sequences, and engagement data — then starts mapping each lead to the right nurture journey.
Set your funnel stages, conversion goals, and messaging guidelines. Sofia learns your brand voice, target personas, and what moves each segment forward — then writes accordingly.
Sofia runs every sequence, adapts messaging based on behaviour, and surfaces the leads that are ready to talk to sales — so your team focuses on the right conversations at the right time.
“We had thousands of MQLs sitting in our CRM going cold because we didn't have the bandwidth to nurture them properly. Sofia changed that overnight. Open rates are at 55%, our sales cycle is three months shorter, and pipeline from nurture has quadrupled. It's the best marketing hire we've ever made.”
CMO
B2B SaaS startup, Series A
Integrations
Mailchimp
Email Marketing
HubSpot
CRM
Klaviyo
Email Marketing
Marketo
Marketing Automation
Segment
Data
Zapier
Automation
Stripe
Payments
Webflow
CMS
Start a free trial and see how Sofia nurtures every lead with the right message at the right time — automatically, at any scale.